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SEO

Oct 30, 2012

Corsi tre punto zero: il sito, il social, il seo, il geomarketing

non siamo mai stati così liberi di volare

Corsi tre punto zero: il sito, il social, il seo, il geomarketing

Con la prima edizione dei nostri corsi 3.0, con Andrea Pernici e Roberto Cobianchi, abbiamo fatto il punto sullo stato del web e del mondo social

Quando siamo partiti con l'idea di questi corsi, non ci aspettavamo un interesse di queste proporzioni.

L'idea è nata la scorsa primavera assieme ad Andrea Pernici (GT Idea) e Roberto Cobianchi (Mimulus) con cui collaboriamo da anni sui temi social e SEO.

In meno di una settimana abbiamo saturato i 30 posti disponibili nella Sala Corsi che la Camera di Commercio di Ferrara ci ha messo gentilmente a disposizione. Qualche altro giorno e siamo arrivati a quota 58: una waitlist di 28 persone.

Il tema che abbiamo deciso di raccontare è quello della presenza di un'azienda o di un ente sul web di questi anni.

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Jun 26, 2012

La Plone-reevolution! Idee da WebReevolution da calare nel mondo Plone

webreevolution

La Plone-reevolution! Idee da WebReevolution da calare nel mondo Plone

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Webreevolution è al primo anno, ma in un solo mese ha raggranellato 400 partecipanti (100 in streaming) , 5 track parallele, speech molto tecnici, speech d'indirizzo, case study interessanti. Come caliamo il loro valori nel mondo Plone

WebReevolution è stato uno degli eventi più interessanti cui ho assistito recentemente.

Ho seguito 6 talk:

  • i migliori strumenti per twitter secondo @valijolie: un overload di informazioni
  • link baiting: cosa come e perché utilizzare questa tecnica nell'ambito del link building
  • facebook ads vs adwords: ottimizzare i propri ad sulla piattaforma social.
  • trick e ottimizzazioni dei nostri siti
  • come creare mobile app di successo
  • and at last, but not at least: la check list per il 2012, di Andrea Pernici

Quest'ultimo è quello che, per visione di medio e lungo periodo (oltre a una gagliarda competenza di Andrea), più si presta a essere valutato con gli occhi del plonista.

 

 

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Dec 21, 2011

Plone SEO? collective.perseo!

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The package collective.perseo has just been released. collective.perseo is a package for Search Engine Optimization and offers several kind of SEO features

why collective.perseo?

collective.perseo was born during a collaboration with Irene Capatti, Federica D'Elia and SEO Specialist Andrea Pernici. The product quintagroup.seoptimaizer is very useful, but Andrea needed something more.

Features

New package for Search Engine Optimization (SEO)

With collective.perseo you can manage:

  • globally (configurations applied to each page of the site), through “PerSEO” tool under Add-on Configuration:

    • Webmaster Tools (Google Webmaster Tools, Yahoo Site Explorer, Bing Webmaster Tools)

    • tag title, description and keywords meta tags, separately for:

      • Home page

      • Single pagePerSEO title

      • Search page

      • Not Found page

      • Author page

      • Site Map page

      • Contact page

      • Event

      • File

      • Folder

      • Image

      • Link

      • News Item

      • Topic

    • Disable the indexing of resources using noindex and nofollow, separately for:

      • Search page

      • Login and Registration pages

      • Administration pages

      • Single pages

      • Event

      • File

      • Folder

      • Image

      • Link

      • News Item

      • Topic

      • (also handle noodp, noydir, noarchive, nosnippet)

    • Content types included in the sitemap.xml.gzPerSEO site map

    • Ping sites (Google, Bing, Ask) automatically when the Site Map is updated

    • Indexing RSS feeds

    • Add itemscope and itemtype attributes to body tag (if you install the extension collective.perseoschema for Schema.org)

  • one by one, through “SEO” tab on each content of the site (allows you to change SEO settings for that specific content):

    • tag title and description and Keywords meta tags

    • Meta Robots Follow Tag (follow/nofollow)

    • Meta Robots Index Tag (index/noindex)

    • Meta Robots Advanced Tag (noodp, noydir, noarchive, nosnippet)

    • Canonical URL

    • Content included in the sitemap.xml.gz (yes/no).

    • Priority of content in sitemap.xml.gz

    • itemtype attribute (if you install the extension collective.perseoschema for Schema.org)

PerSEO tab

Useful links

http://pypi.python.org/pypi/collective.perseo

http://pypi.python.org/pypi/collective.perseoschema

http://plone.org/products/collective.perseo

http://plone.org/products/collective.perseoschema

Sep 07, 2009

Solr explanations in collective.solr search results

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If you are using Solr score boost configuration, sometimes you need to know how certain document has been scored. Now you can see Solr explanation in Plone search results.

I'm still working on collective.solr branch. To help our customer to understand how certain documents has been scored, I've included in Plone search results an configurable option - debug query.

Configuration

Using it you can check directly in Plone, Solr score explanation (it's toggled by jQuery).

hidden:

Hidden explanation

and unfold:

Full explanation

Sep 03, 2009

Solr score in collective.solr

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I've recently created a branch merging rt.solr with collective.solr. You can now boost search results' relevancy directly from Plone configuration

For one of our customer we have been developing Solr score configuration in Plone. After a short discussion with witsch we have decided to contribute our efforts and merge everything to collective.solr branch. This is just a simple configuration panel with additional score query builder. Every score-boost entry has 3 fields: index, value and score. In current implementation if you leave value empty - it will be populated with SearchableText index value - when building the query. This approach allows flexibility our customer needs.

Let's assume you want to sort results as follow:

  • Description has a query boost 10.0
  • portal_type=Document has a query boost 15.0
  • review_state=published has a query boost 20.0

In this way you can boost Description index (for which the value will be taken from SearchableText) and portal_type index (for which you can define the value manualy) at the same time.

to-do: we would like to add as an option Solr score explanation in search results (for users who want to know why certain document has certain score).

We have found also some problems with Lucene proximity algorithm which can give some problems (it should be configurable in Solr 1.4.0).